Market Survey

University Community Market Information

 

$6 billion market.

University of Florida students - 50,691

University of Florida faculty - 2,981 full time

University of Florida staff - 12,448

University of Florida annual payroll - $1.13 Billion

University of Florida as an institution spends an additional $380,110,000.00 annually on goods and services. University of Florida employs 11% of the Gainesville work force. Due to the student population of the University of Florida, Gainesville has the highest percentage of people between the ages of 18-34 years of any major market in Florida. Gainesville also has the lowest median age of any major market in the state. More than 93.6% of the student population are loyal readers of The Alligator.

Bonus Market

 

Santa Fe College, students earning credit - 17,391

Non-credit and community education students - approx. 3,448

Santa Fe College faculty and staff - 1,236 full time

Santa Fe College as an institution spends a total of $69.8 million for salaries, goods and services.

 

ALLIGATOR READERS' EXPENDITURE INFORMATION

*TOTAL ITEMS SURVEYED

 

BI-WEEKLY EXPENDITURES

Items or Expenditures Student, Staff & Faculty Readers' Expenditures

Eating Out $4,292,309

Take Out/ Delivery 2,919,082

TOTAL $7,211,391

MONTHLY EXPENDITURES

Items or Expenditures Student, Staff & Faculty Readers' Expenditures

Air, Bus or Train Tickets $1,433,918

Arts, Crafts & Stationery 399,534

Athletic Events 1,045,585

Auto Accessories/ Cleaning Products 560,431

Balloons and Flowers 344,788

Books 2,249,667

Buying Music, Movies or Video Games 1,270,904

Clothing and Shoes 4,675,400

Computer Software 320,049

Concerts or Plays 742,225

Cosmetics & Toiletries 1,513,458

Exercise Classes, Health Spas or Gym Memberships 686,808

Groceries 10,966,214

Hair Cutting & Styling 1,348,627

Housewares/Home Improvement 1,197,173

Laundry/Cleaning/Clothes Repair 1,044,981

Lounges, Bars & Clubs 3,285,684

Movies 867,124

Packaged Alcohol 2,546,805

Pet Care & Accessories 797,099

Photo Equipment, Supplies & Processing 295,437

Plants & Garden Supplies 847,633

Sporting & Recreational Goods 1,765,562

Tobacco Products 627,058

Video Rentals 678,058

TOTAL $41,510,667

YEARLY EXPENDITURES

Items or Expenditures Student, Staff & Faculty Readers' Expenditures

Audio Visual Equipment (Stereo, TV, VCR) $9,052,018

Bicycles 2,441,888

Computer Hardware 33,506,315

Home Furnishings/ Appliances 12,938,075

Jewelry 7,776,277

Life & Health Insurance 18,222,682

Tires/ Tire Repair 9,353,103

Vehicle Detailing/ Modification 4,869,720

Vehicle Insurance 39,462,968

Vehicle Maintenance and Repair 29,564,912

TOTAL $167,187,957

THREE YEAR EXPENDITURES

Items or Expenditures Student, Staff & Faculty Readers' Expenditures

Home $213,641,359

New or Used Boat 11,572,372

New or Used Car, Truck or Van 343,738,813

New or Used Mobile Home 38,672,216

New or Used Moped 877,026

New or Used Motorcycles 1,437,090

TOTAL $609,938,876

*Conducted by an independent study

 

Front Page