Music is keeping UF students up day and night, according to a new Spotify study.
In the top 40 musical universities study released Tuesday, Spotify found that UF students are listening to Kid Cudi more than students at other schools.
But the data also showed UF students are not on Lorde’s team.
Spotify based their list on data from students using the Spotify Premium student deal and then ranked the universities by who listened to the most music on the site.
Florida State University and University of Central Florida also made the list.
According to the study, UF has a taste for steel drums and tropical music but not for Christian music.
The accessibility students have to different genres makes their listening habits different, said Breana Auberry, president and co-founder of Swamp Records.
“There’s definitely a divide in Gainesville’s music community,” Auberry, a 21-year-old UF advertising seniors, said.
Popular artists from UF students’ Spotify selections included Kanye West, Drake, Coldplay and Calvin Harris.
UF students and most college students stream Spotify at about 4 p.m., the study also revealed.
The study does not reflect the entire UF student body. The data for the study was gathered from students who pay $5 to avoid ads on their Spotify accounts.
From a socio-economic standpoint, the data is skewed to those who can pay for that luxury, said Colin Harte, UF lecturer and Ph.D. fellow in ethnomusicology.
Compared with the other schools, UF students listen to more dance, hip-hop and R&B music than other schools but not as much rock.
Rock is becoming less innovative with less of an influence on today’s generation of music listeners, Auberry said.
Your music taste depends on where you’re from, said Ximena Jaramillo, an 18-year-old UF digital arts and sciences freshman.
Along with University of Pennsylvania and University of Minnesota, Twin Cities, UF ranked as a top Latin music school.
“We have a huge Hispanic-Latino community in Gainesville,” wrote Heather Halak, 20-year-old English and linguistics senior and Spotify campus influencer president at UF, in an email.
“I’m happy so many of us are taking control of what we hear with streaming apps like Spotify instead of hearing the same song four times in an hour,” she said.
[A version of this story ran on page 1 on 9/19/2014 under the headline "UF students up Day ‘n’ Nite with music"]
