Is the "I heart Boobies" merchandise helping a cause or stirring up trouble?
If you look around on campus on any given day, you can see students sporting the trending "I heart boobies!" bracelets. During the month of October, it was hard not to notice the abundance of bracelets. Rather than selling donuts or collecting change, the KAB organization ("Keep A Breast") was and still is making a difference with their bold advertisement techniques.