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Thursday, June 24, 2021

College athletes to get paid through Twitter

College athletes to get paid through Twitter

A company called Opendorse will allow student-athletes to make money through videos published on Twitter.
A company called Opendorse will allow student-athletes to make money through videos published on Twitter.

College athletes are about to get paid. Again. 

Opendorse, a company that works to maximize endorsement profit on social media, came to an agreement with Twitter Thursday which allows student athletes to receive monetary compensation from certain videos posted from their respective accounts. 

This follows the NIL rule set to take effect in Florida in June that allows college athletes to profit off of the use of their name, image and likeness in third-party advertisements. 

To profit in the new deal, students will receive an advertiser to make video content about through Opendorse, make a video, then receive funds through Opendorse once more. 

“We've built a system that allows the activities of an NBA player to be evaluated differently from that of an NFL player," co-founder of Opendorse Blake Lawrence said. "So that same approach you can bring to the collegiate space."

Any and all published video content set for monetization through Opendorse cannot run through schools or broadcast companies. 

Florida, LSU, Texas, Ohio State and BYU are just a few schools that have ties with the social media company.

The Opendorse agreement falls under the NIL legislation as a third-party advertisement and foreshadows the shift of college athletes using their personal brand for financial gain. 

Contact Faith Buckley at fbuckley@alligator.org. Follow her on Twitter @_faithbuckley

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Faith Buckley

Faith Buckley is a first-year journalism student at UF and The Alligator's swimming and diving beat writer. She is specializing in sports media to one day hopefully work as an NHL commentator.


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