Fashion brands are often known to have a trademark that defines its image and aesthetic. The history and the sources for inspiration often come from intimate details of the designer's life, or can simply be inspired to create something useful for the people-either these designers are artists that create pieces that evoke something from the people.
Much of French brand Chanel's inspirations came from the designer's life. Growing up an orphan in Aubazine, a monastery in France, she was exposed to architecture that fascinated her. The famous interlocking "C's" logo was imagined from the stained glass windows in an Aubazine chapel.
Madame Chanel also wanted to create a bag for modern women that would free their hands, which prompted the creation of the leather threaded chain straps. The iconic quilted look was inspired by multiple stitching in items such as jockeys' riding coats and Chanel's pillows in her apartment.
Photo courtesy of Fashionista
Photo courtesy of Style
Karolina Kurkova rocking the 2.55 reissue by Karl Lagerfeld
There's possibly no eponymous initialized logo as famous as Louis Vuitton's "LV." Inspired by a Japanese flower motif, the logo was created to prevent counterfeiting of their luggage. Ironically, Louis Vuitton bags are perhaps the most counterfeited today.
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Audrey Hepburn with a Louis Vuitton Speedy bad
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Trench coats are one of the universal staples to anyone's wardrobe. The company solely known for trench coats is the British label Burberry. The trench coats were originally made for officers of war. In the 1920s, they became popular for civilians, and the trademarked Nova check lining was added. To this day, that core model is still used.
American designer Ralph Lauren used his $50,000 loan to start his line of ties. From there, as we all know, he became the American designer. His designs capture the high-end sporty lifestyle of the American dream which makes everyone want to get their hands on the brand's most well known item — the Polo shirt. In 1971, he opened his first boutique for women that featured Polo fashions. The '80s is where the Polo — which was originally made for golf and tennis — shirt really took off. It eventually caught on and soon people from all different lifestyles were caught sporting the crested polo rider and horse shirts.
Photo courtesy of whippedSTYLE
A trademarked item or logo creates an image for the designer's brand that allows consumers to create an identity and association for the brand. This is often hailed as a great marketing technique because the trademark creates this elusiveness that somehow draws people in and makes them want to be a part of something so high, classic and fashionable.
This is not only a great fashion business technique, but it's also allows people to know exactly who the designer is.
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