Money talks: Americans want female leads
Jan. 28, 2014In 2013, female-driven films killed in the box office. TIME magazine reported that movies released last year passing the Bechdel test made $1.55 billion more than movies that didn’t. The Bechdel test, for those of you who aren’t fans of the “Dykes to Watch Out For” comic strip, is a standard that works of fiction are held to in order to determine gender bias. Films, books, TV shows and other forms of entertainment pass the Bechdel test if they contain two or more named female characters, the female characters speak to one another, and their conversations are about something other than men or relationships.