With City Commission's help, UF student marketing campaign promotes mask-wearing in bars
By Jack Prator | Feb. 17Students at The Agency, UF’s student-led marketing firm, paired up with the city to launch a marketing campaign aimed to encourage students to wear masks in public inside bars during the COVID-19 pandemic. The Healthy Gainesville Initiative was presented to and approved by the City Commission Jan. 21 and cost the city $87,500.