Intentions behind #RaceTogether misguided
Mar. 24, 2015In the span of one short week, Starbucks rolled out and ended a campaign called “Race Together,” with a hashtag and sticker set to match. Starbucks allowed its partners to write “Race Together” on customers’ cups, hoping to generate dialogue. By the way, “partner” is just what Starbucks calls its employees as a gesture of goodwill and to show that employees are valued.