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Sunday, June 08, 2025

El Caimán

Florida Alligator
OPINION  |  COLUMNS

Intentions behind #RaceTogether misguided

In the span of one short week, Starbucks rolled out and ended a campaign called “Race Together,” with a hashtag and sticker set to match. Starbucks allowed its partners to write “Race Together” on customers’ cups, hoping to generate dialogue. By the way, “partner” is just what Starbucks calls its employees as a gesture of goodwill and to show that employees are valued. 



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