University Community Market Information
$6 billion market.
University of Florida students - 50,691
University of Florida faculty - 2,981 full time
University of Florida staff - 12,448
University of Florida annual payroll - $1.13 Billion
University of Florida as an institution spends an additional $380,110,000.00 annually on goods and services. University of Florida employs 11% of the Gainesville work force. Due to the student population of the University of Florida, Gainesville has the highest percentage of people between the ages of 18-34 years of any major market in Florida. Gainesville also has the lowest median age of any major market in the state. More than 93.6% of the student population are loyal readers of The Alligator.
Bonus Market
Santa Fe College, students earning credit - 17,391
Non-credit and community education students - approx. 3,448
Santa Fe College faculty and staff - 1,236 full time
Santa Fe College as an institution spends a total of $69.8 million for salaries, goods and services.
ALLIGATOR READERS' EXPENDITURE INFORMATION
*TOTAL ITEMS SURVEYED
BI-WEEKLY EXPENDITURES
Items or Expenditures Student, Staff & Faculty Readers' Expenditures
Eating Out $4,292,309
Take Out/ Delivery 2,919,082
TOTAL $7,211,391
MONTHLY EXPENDITURES
Items or Expenditures Student, Staff & Faculty Readers' Expenditures
Air, Bus or Train Tickets $1,433,918
Arts, Crafts & Stationery 399,534
Athletic Events 1,045,585
Auto Accessories/ Cleaning Products 560,431
Balloons and Flowers 344,788
Books 2,249,667
Buying Music, Movies or Video Games 1,270,904
Clothing and Shoes 4,675,400
Computer Software 320,049
Concerts or Plays 742,225
Cosmetics & Toiletries 1,513,458
Exercise Classes, Health Spas or Gym Memberships 686,808
Groceries 10,966,214
Hair Cutting & Styling 1,348,627
Housewares/Home Improvement 1,197,173
Laundry/Cleaning/Clothes Repair 1,044,981
Lounges, Bars & Clubs 3,285,684
Movies 867,124
Packaged Alcohol 2,546,805
Pet Care & Accessories 797,099
Photo Equipment, Supplies & Processing 295,437
Plants & Garden Supplies 847,633
Sporting & Recreational Goods 1,765,562
Tobacco Products 627,058
Video Rentals 678,058
TOTAL $41,510,667
YEARLY EXPENDITURES
Items or Expenditures Student, Staff & Faculty Readers' Expenditures
Audio Visual Equipment (Stereo, TV, VCR) $9,052,018
Bicycles 2,441,888
Computer Hardware 33,506,315
Home Furnishings/ Appliances 12,938,075
Jewelry 7,776,277
Life & Health Insurance 18,222,682
Tires/ Tire Repair 9,353,103
Vehicle Detailing/ Modification 4,869,720
Vehicle Insurance 39,462,968
Vehicle Maintenance and Repair 29,564,912
TOTAL $167,187,957
THREE YEAR EXPENDITURES
Items or Expenditures Student, Staff & Faculty Readers' Expenditures
Home $213,641,359
New or Used Boat 11,572,372
New or Used Car, Truck or Van 343,738,813
New or Used Mobile Home 38,672,216
New or Used Moped 877,026
New or Used Motorcycles 1,437,090
TOTAL $609,938,876
*Conducted by an independent study
