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Wednesday, September 27, 2023

I am the son of a PGA professional and would like to offer a rebuttal to the Monday Matters article regarding the golf industry. The article is unsurprisingly lacking statistical evidence of waning golf interest, probably because there isn’t any. First, the article claims, “Nobody really wants to watch golf.” In fact, the PGA Tour reported a 22-percent increase in viewership in 2016. Second, the article claims that golf has a difficult “learning curve.” The PGA has instituted many new initiatives to make the game easier for beginners, including the Tee It Up program. While we’re at it, let’s talk about this difficult games popularity. The article poses golf as the sport for “out of shape old guys”. Interestingly, the PGA says 2.2 million people tried golf for the first time last year and 73% of them played again and again and again. Now, the money. Yes, golf is a big business with a worth of $70 billion, but it also has an annual charitable giving of $4 billion. And the average price of a round of golf is $36. This article was an attempt at a hot take, one that was so ill-researched, those who don’t golf could even read it as click-bait.

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