The world of college sports is about to change exponentially.
Starting Thursday, student athletes will be able to get paid for endorsements and other third-party company revenues, the NCAA announced Wednesday.
Athletes can also pull in revenue through autographs, camps and advertising campaigns.
"This is an important day for college athletes since they all are now able to take advantage of name, image and likeness opportunities," NCAA president Mark Emmert said in a statement.
This follows Florida’s NIL bill allowing Florida student athletes to profit off of endorsements.
On June 24, UF announced name, image and likeness guidelines for the Gators to take effect July 1.
After years of back and forth on the matter, NCAA Board of Directors decided on the decision a day before multiple states, including Florida, put into effect NIL bills of their own.
“We will continue to work with Congress to develop a solution that will provide clarity on a national level,” Emmert said.
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Faith Buckley is a first-year journalism student at UF and The Alligator's swimming and diving beat writer. She is specializing in sports media to one day hopefully work as an NHL commentator.