Selling in the Swamp: Gators football fuels Gainesville gameday micro-economy
By Rylan DiGiacomo-Rapp | Sep. 19, 2022Students, alumni and loyal fans flock to Midtown just to see the Gators play at Ben Hill Griffin Stadium, sometimes traveling hours from out of town. Beneath all the noise is a thriving gameday micro-economy, ranging from some of the most popular restaurants in Gainesville down to every booth stationed along West University Avenue.