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Wednesday, April 24, 2024

The Avenue | Fashion

THE AVENUE  |  FASHION

E-retailer visits UF campus: Students flock to pink truck for fashion and freebies

On Saturday morning, hundreds lined up outside the Ben Hill Griffin Stadium, with some arriving as early as 9 a.m. to make the two-hour long wait. Although there was a football game later in the day, the students were not there for sports. Instead, they were crowded around a pastel pink truck, eager to win free merchandise from popular e-retail brand Edikted.


Y2K trends have made a comeback, and many are nostalgic to students at UF.  They indulge in these trends, reminisce on their childhood with the Bratz and look forward to the re-releasing of the original dolls in honor of their 20th anniversary.
THE AVENUE  |  FASHION

UF students pull inspiration from 2000s trends and Bratz dolls

Welcome to the early 2000s. A futuristic, metallic vision defines the era: accessories are pink, iPods are likely bedazzled, low-rise jeans and velour tracksuits are in style, and Bratz dolls make their way to the shelves. These trends have made a comeback, and many are nostalgic to students at UF.  They indulge in Y2K trends, reminisce on their childhood with the Bratz and look forward to the re-releasing of the original dolls in honor of their 20th anniversary. 



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