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Wednesday, June 19, 2024

Emilia Cardenas-Perez

Alligator Staff Writer

THE AVENUE  |  FASHION

E-retailer visits UF campus: Students flock to pink truck for fashion and freebies

On Saturday morning, hundreds lined up outside the Ben Hill Griffin Stadium, with some arriving as early as 9 a.m. to make the two-hour long wait. Although there was a football game later in the day, the students were not there for sports. Instead, they were crowded around a pastel pink truck, eager to win free merchandise from popular e-retail brand Edikted.

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