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Tuesday, April 16, 2024

A bright green Naked Juice truck greeted students who walked by Gator Corner Dining Center on Friday.

The truck visited UF as part of Naked Juice’s national college campus tour. Tour manager Bryan Evans said four trucks visit about five schools a week. He said the tour began Sept. 1 and will finish Nov. 15.

The tour works to promote the juice brand. Evans said the tour has nothing to do with a lawsuit filed earlier this year that claimed the brand falsely marketed the juice as “all natural.”

Students who stopped at the truck were also able to enter a contest to win a free beach cruiser bicycle.

Katie Smith, a 19-year-old UF accounting freshman, sipped a Mighty Mango juice sample and said expensive prices keep her from consistently consuming it.

Evans said the tour will visit the University of North Florida, Jacksonville University, the University of Tampa, Florida Atlantic University and Florida International University as part of its Southeastern concentration.

“What college kid doesn’t like free stuff?” he said.

A version of this story ran on page 3 on 10/21/2013 under the headline "Naked Juice promotes product at UF"

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