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Thursday, March 28, 2024
<p><span id="docs-internal-guid-14314a2b-d6c8-7e9a-2d8b-f0ee17c6327a"><span>Always True Collective CEO Drew Howard spray paints clothes in preparation for Friday’s show.</span></span></p>

Always True Collective CEO Drew Howard spray paints clothes in preparation for Friday’s show.

Local T-shirt company Always True Collective returns this weekend with a one-day art show and party with live local music and live T-shirt printing.

The No Signal show will be held from 8 p.m. to 2 a.m. Friday at the Always True headquarters. Always True Collective is based out of a house located at 124 SW 23rd St. Tickets for the event are available through alwaystrue.co for $10 in advance and for $12 at the door, and they include all you can drink for those 21 and over.

As part of #UNLITTER, a movement dedicated to picking up trash and being more aware of the environment, Always True will enter those who bring their own cup into a raffle to win free merchandise.

The gallery itself will be opened on the first floor. Tacos will be available for purchase on the first floor as well as live screen printing of No Signal and Always True shirts. Always True clothing and merchandise will be available out of the basement. Guests can bring in a garment to be printed with the event logo for $3.

“Come enjoy it. Check out our work. Check out the clothes. Bring a T-shirt; get it screen-printed on. Bring a couple dollars; get some tacos. Bring your ears; hear some music,” Kevin Masaro of Always True said.

The event will also feature performances from several local artists: Nick Chase from 9:30 to 10 p.m., King Complex from 10 to 11 p.m., The Hails from 11 p.m. to 12 a.m., NO1 from 12 to 12:30 a.m., Victoria Vicary from 12:20 to 12:30 a.m., Jay Cango from 12:45 to 1 a.m. and Ruckus Royal from 1:10 to 1:30 a.m. Each act will perform a brief outdoor set in the backyard.

After a trip to New York City in September, Masaro said he and Drew Howard were inspired by different pop-up art galleries in the city.

“That’s when we really started talking about pop-ups and art shows and stuff like that. That idea simmered and boiled, and then we were like, ‘let’s do it,’” Masaro said.

The idea of No Signal represents a departure from Always True’s heavy-handed social media presence. As Howard and Masaro of Always True began to focus inward, they said the art seemed to come naturally.

“No Signal, I think, is kind of just putting more of a focus on the individual people and the actual interaction with the people instead of just clothes and stuff on social media. It’s just more of the one-on-one conversation, because that’s what really matters,” Masaro said.

The collection includes hand-painted items including jackets, jeans, canvas, shoes and chairs. All of the items on display are also for sale.

“Some of these jackets have been being worked on for over a year,” Masaro said.

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“They have layers and layers and layers and layers and layers and layers of paint,” Howard added. “It’s fabric paint, acrylic paint, spray paint. Every type of paint you can think of is in some sort of way put on these jackets.”

Always True Collective CEO Drew Howard spray paints clothes in preparation for Friday’s show.

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