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Tuesday, April 13, 2021

Market Survey

University Community Market Information

$6 billion market

  • University of Florida students - 50,691
  • University of Florida faculty - 2,981 full time
  • University of Florida staff - 12,448
  • University of Florida annual payroll - $1.13 Billion

University of Florida as an institution spends an additional $380,110,000.00 annually on goods and services. University of Florida employs 11% of the Gainesville work force. Due to the student population of the University of Florida, Gainesville has the highest percentage of people between the ages of 18-34 years of any major market in Florida. Gainesville also has the lowest median age of any major market in the state. More than 93.6% of the student population are loyal readers of The Alligator.

Bonus Market

  • Santa Fe College, students earning credit - 17,391
  • Non-credit and community education students - approx. 3,448
  • Santa Fe College faculty and staff - 1,236 full time

Santa Fe College as an institution spends a total of $69.8 million for salaries, goods and services.

Alligator Readers' Expenditure Information

*TOTAL ITEMS SURVEYED

BI-WEEKLY EXPENDITURES

Items or Expenditures Student, Staff & Faculty Readers' Expenditures

  • Eating Out $4,292,309
  • Take Out/ Delivery 2,919,082
  • TOTAL $7,211,391

MONTHLY EXPENDITURES

Items or Expenditures Student, Staff & Faculty Readers' Expenditures

  • Air, Bus or Train Tickets $1,433,918
  • Arts, Crafts & Stationery 399,534
  • Athletic Events 1,045,585
  • Auto Accessories/ Cleaning Products 560,431
  • Balloons and Flowers 344,788
  • Books 2,249,667
  • Buying Music, Movies or Video Games 1,270,904
  • Clothing and Shoes 4,675,400
  • Computer Software 320,049
  • Concerts or Plays 742,225
  • Cosmetics & Toiletries 1,513,458
  • Exercise Classes, Health Spas or Gym Memberships 686,808
  • Groceries 10,966,214
  • Hair Cutting & Styling 1,348,627
  • Housewares/Home Improvement 1,197,173
  • Laundry/Cleaning/Clothes Repair 1,044,981
  • Lounges, Bars & Clubs 3,285,684
  • Movies 867,124
  • Packaged Alcohol 2,546,805
  • Pet Care & Accessories 797,099
  • Photo Equipment, Supplies & Processing 295,437
  • Plants & Garden Supplies 847,633
  • Sporting & Recreational Goods 1,765,562
  • Tobacco Products 627,058
  • Video Rentals 678,058
  • TOTAL $41,510,667

YEARLY EXPENDITURES

Items or Expenditures Student, Staff & Faculty Readers' Expenditures

  • Audio Visual Equipment (Stereo, TV, VCR) $9,052,018
  • Bicycles 2,441,888
  • Computer Hardware 33,506,315
  • Home Furnishings/ Appliances 12,938,075
  • Jewelry 7,776,277
  • Life & Health Insurance 18,222,682
  • Tires/ Tire Repair 9,353,103
  • Vehicle Detailing/ Modification 4,869,720
  • Vehicle Insurance 39,462,968
  • Vehicle Maintenance and Repair 29,564,912
  • TOTAL $167,187,957

THREE YEAR EXPENDITURES

Items or Expenditures Student, Staff & Faculty Readers' Expenditures

  • Home $213,641,359
  • New or Used Boat 11,572,372
  • New or Used Car, Truck or Van 343,738,813
  • New or Used Mobile Home 38,672,216
  • New or Used Moped 877,026
  • New or Used Motorcycles 1,437,090
  • TOTAL $609,938,876

*Conducted by an independent study


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