The cereal industry Trix kids
By Stephan Chamberlin | July 9, 2018Walking down the breakfast aisle of the grocery store, a rainbow of boxes scrolls past. Mascots like Tony the Tiger and Lucky the Leprechaun jump out from each rectangle. The obvious conclusion is that a lot of these cereals are aimed at kids. Turn those boxes over, and you’ll find most of them are high in sugar, and, for some, extremely high. Improving public health isn’t a simple topic, but one common sense move is obvious: We should stop marketing sugary cereals to children.





