With City Commission's help, UF student marketing campaign promotes mask-wearing in bars
By Jack Prator | Feb. 17, 2021Students at The Agency, UF’s student-led marketing firm, paired up with the city to launch a marketing campaign aimed to encourage students to wear masks in public inside bars during the COVID-19 pandemic. The Healthy Gainesville Initiative was presented to and approved by the City Commission Jan. 21 and cost the city $87,500.

![[Courtesy of The Agency]](https://snworksceo.imgix.net/ufa/aeceb1c3-dda2-479b-986c-24363ea3a2e1.sized-1000x1000.jpg?w=1500&ar=4%3A3&fit=crop&crop=faces&facepad=3&auto=format)
![Screenshot of the false message on Instagram [Courtesy of Jackie Johnson]](https://snworksceo.imgix.net/ufa/b27ebf8a-e120-431b-97d6-c3bf394beedc.sized-1000x1000.jpeg?w=1500&ar=4%3A3&fit=crop&crop=faces&facepad=3&auto=format)














![Photo of ACPS Teacher of the Year Nicole Harris [Courtesy of Jackie Johnson]](https://snworksceo.imgix.net/ufa/46e23593-39b3-4317-ba7f-eee5743abfe7.sized-1000x1000.jpeg?w=1500&ar=4%3A3&fit=crop&crop=faces&facepad=3&auto=format)

