OPINION: Novig’s ad is about more than ‘just sports’
By Kaitlyn Ocuto | Sep. 29Sweeney’s ad in no way showcases what it’s like to be a female athlete, who spends years training, competing and pushing her body to its limit for a chance at victory. But Novig’s ad only represents a hypersexualized actress standing provocatively in a sports-related environment. As much as the ad’s catchphrase says otherwise, sports aren’t the main focus — Sweeney’s body is.





