E-retailer visits UF campus: Students flock to pink truck for fashion and freebies
By Emilia Cardenas-Perez | Apr. 15, 2024On Saturday morning, hundreds lined up outside the Ben Hill Griffin Stadium, with some arriving as early as 9 a.m. to make the two-hour long wait. Although there was a football game later in the day, the students were not there for sports. Instead, they were crowded around a pastel pink truck, eager to win free merchandise from popular e-retail brand Edikted.