‘Ra.One' drives superhero hype, but Bollywood heroes already super
By Caitlin O'Conner | Oct. 9, 2011With two and a half weeks to go until its release, the upcoming superhero film "Ra.One" is surrounded by super-hype. This week, the promotional machine of "Ra.One" included a launch of a "http://www.businessofcinema.com/news.php?newsid=19161" target= "_blank">special-edition "Ra.One" deodorant. Yes, deodorant.











